Project 3

 Letter Fold Project

    This project we were instructed to create a letter fold that can be mailed, placed in a stand up rack, and even handed out at community events. The book gave us a specific company to create the brochure for, although at work I was tasked to create a brochure about who we are as well as explaining what Kava and Kratom is for beginners. We are a small business located in Winter Haven, and its been a process trying to get our name out there and finding our audience. In our last class, social media and digital marketing, we learned about having a mission statement and knowing your audience. I do feel that Moon Mountain has rebranded itself without a clear message or outlook on their audience and that has been a challenge. Recently we have had a change in management at our store in Winter Haven, and she has been giving me different tasks and working together to hone that in. 

    For the letter fold I've created, is just a basic intro to what Moon Mountain is and a very basic description of what Kava and Kratom is. Before getting this job I didn't even know what those things were and what they were used for.. 

    I wanted to create something with a space noir feeling, as well as colors that went well with the company's logo's.