Ad Mock Ups

Creating Ads

For this project, I wanted to push myself in the direction of advertising campaign design since that’s a big part of the work I’ve been looking at from agencies like Someoddpilot. Their portfolio really inspired me to think about how ads can connect brand values, visuals, and the audience in one strong concept. I decided to create three different ads for three different companies; Dyson, Patagonia, and Savers. Each with a unique audience, message, and design approach.

Dyson Ad

Full Page Ad

The first ad I created was for Dyson Airwrap, with the audience being a luxury beauty consumer who values sleek design and effortless styling. My main message was that Dyson isn’t just about hair tools, it’s about confidence and having salon quality hair at home in a way that feels aspirational. I used warm, natural light and a minimal bathroom setting to keep the ad grounded in lifestyle while still feeling editorial. The tagline, “Beautiful Hair Powered By Air,” was meant to tie back to Dyson’s core innovation while keeping the tone elegant. In terms of design decisions, I kept the typeface clean and modern to match Dyson’s existing branding and made sure the composition left room for both logo and tagline. If I were to refine it further, I’d probably explore a few alternative type faces that emphasize the luxury aspect even more.

Patagonia Ad

The second ad I created was for Patagonia, with the audience being the eco-conscious adventure seeker. The message here was that Patagonia’s clothes are not only designed for performance but also built with sustainability in mind. The line I came up with was, “Clothes made for the climb. Built from the planet.” I chose this wording because it directly connects adventure with environmental responsibility, which is the core of Patagonia’s brand voice. Design wise, I let the dramatic mountain photo do the heavy lifting, it already captured awe and freedom, so the typography was kept minimal and airy to match that feeling. The decision to place the tagline at the top allowed for a clear hierarchy and left the logo grounded at the bottom, giving the ad balance.

Half Page

Savers Ad

Quarter Page Ad

Finally, I wanted to take on Savers, but instead of showing it as a thrift store, I approached it as if it were a high-fashion brand. The audience here is someone who might overlook thrifting but would connect if it was presented in the language of couture. My message was simple, "thrifted items can be just as stylish and editorial as luxury fashion." That’s why the tagline I chose was, “Thrift made chic.” I styled the photo as if it were straight out of Vogue. Cinematic lighting, a confident model, and a record store setting that added cultural depth. I intentionally left negative space near the logo for clean placement and chose a modern sans serif typeface that felt elevated but still approachable. This was one of my favorite ads to create because it made me think about how far design decisions can shift perception.

Reflection

Overall, this project helped me practice designing across different brand voices while still keeping a consistent advertising structure. I learned how important it is to define the audience first, because that shapes the message and the look of the ad. I also became more confident in pairing photography, tagline writing, and typography together as one cohesive piece. If I were to improve these, I’d experiment more with typefaces and placement to see how they can push the mood further.

This project made me realize how much I enjoy advertising campaign design. Not just making things look good, but really thinking about how they communicate. It’s the kind of work I could see myself doing at a place like Someoddpilot, where bold ideas and brand storytelling come together in ways that feel meaningful and visually striking.