Cover Letter Research

Writing a Great Cover Letter

  1. Start with something real, not robotic.
    A boring intro is the fastest way to lose someone’s attention. I learned that opening with a story, personal connection, or bold line can immediately set the tone.

  2. Don't just repeat your resume.
    A cover letter should build on it, not echo it. This is where you explain your why, not just your what.

  3. Your voice matters.
    Especially in creative roles, sounding like yourself is a strength. I want mine to feel like a conversation, not a template.

  4. Always tailor it to the company.
    Generic cover letters = instant skip. Taking 10 minutes to research their tone, projects, or values makes it feel way more personal.

  5. Focus on how you add value.
    It’s not about convincing them you want the job. It’s about showing what you bring to the table. I’m learning to speak from a place of alignment, not desperation.

  6. Let your personality show.
    Being professional doesn’t mean being flat. People want to hire humans, not robots. That’s especially true in creative fields.

  7. Short and sweet wins.
    One page max, and ideally 3-4 short paragraphs. Every word should count, and white space is your friend.

  8. Use confident, action-oriented language.
    “I can” > “I think.” “I bring” > “I hope.” I’m practicing writing like I know my value.

  9. Show specific examples.
    Not just “I’m a good communicator,” but how I’ve communicated effectively. Through events, projects, or design work.

  10. Always close strong.
    That final paragraph isn’t just a thank-you. It’s one more chance to connect your goals to theirs and leave a lasting impression.


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